Sustainable management

From banker to hemp king

Linear curricula vitae were yesterday. People with vision and enthusiasm are shaping the world of tomorrow. A hemp pioneer shows how to successfully swim against the tide.

“Ecology and social justice are certainly good ideals,” Daniel Kruse explained to me, “but to implement them effectively and sustainably also requires economic success.” This is how Daniel Kruse opens our conversation at Biofach in Nuremberg. And he continues, “Activism and high-profile protests have their purpose, but they don’t offer an economic perspective, nor do they change the system in the long term and from within.” Right he is!

Sarah Ullmann

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forum Nachhaltig Wirtschaften, Issue 2+3/2018, ALTOP Verlag GmbH.
in cooperation with B.A.U.M. e.V., Editor: Sarah Ullmann